Broad market toilet paper, Five toilet paper to stimulate consumption

Toilet paper is the people's lives can not be separated from the life of paper. With China's sustained economic development, constantly improve people's living standards, health paper consumption has increased year by year. According to statistics, from 1990-1999 years, China's output of toilet paper from 680,000 tons to 2,320,000 tons in 2000, 2,500,000 tons in 2001, 2,700,000 tons in 2002 is estimated at 2,800,000 tons. Annual per capita consumption level in the 2.5-3 kg, but with the world's more developed regions, compared to about 13 kilograms was also a big gap. The difference is that toilet paper should be room for development, can also be said that the vast potential market.

According to industry analysis, the next 5 will stimulate the consumption of toilet paper and expand the market.

1, China's accession to the WTO, may seize the opportunity to the South-East Asia, the Middle East, Eastern Europe and other places to expand export trade, market expansion, occupied in the international market.

2, development of the western region of the western region to promote the development of the economy onto a fast track the formation of toilet paper consumption will be a big market.

3, China's successful Olympic bid, the toilet paper is also a market opportunity and will be a huge building the Olympic village, all countries welcome athletes, tourists, staff and so on, will greatly increase the consumption of toilet paper.

4, an unprecedented development of China's tourism industry, has developed a number of long holiday tourism Golden Week, according to the department reported that outbound tourism in 2001 reached 12,000,000 passengers in 2002 to reach 15,000,000 people, will travel more than toilet paper consumption, so that a The larger consumer groups.

5, a large number of high-end houses, apartments, hotels, trade, building, floor restaurant, office building built, but also promoted the consumption of toilet paper. Most of these buildings to use the bathroom, high-end toilet paper, so difficult to plug the pipeline.

Based on the above five areas of analysis, China's potential consumer market, toilet paper, the market active. Although China's manufacturing enterprises there are small-scale, low level of equipment status, but with the continuous development of the paper industry will gradually reverse this situation, and to narrow the gap between the world's advanced level.