Paper towels domestic market situation and prospects

Paper towels are living in a one-time use of paper hygiene products, also known as paper towels, which are shaped reel, there are two-fold fold, but more is triple that for major hotels, guesthouses, offices, airports, Opera House, Club toilets in public places such as towels used, of course, also applies to the family; with convenience products also use a special paper plane (box), due to having to wait for the use of paper towels, a sheet of paper to dry hands, after The hands of the dust without leaving any hair, soft and comfortable, has been gradually replaced by electric toilet bake phone from more than 10 years ago to the present five-star hotel coffee shop of the city, welcomed by the majority of guests.

1, paper towels in the consumption of the status quo at home and abroad

The world per capita consumption of household paper towels in the paper accounted for 21.6 percent, in the classification purposes, private consumption accounted for 56.6 percent, business accounted for 43.4 percent; the U.S. market structure of the household paper products, paper towels, 31%, Western Europe accounted for 19 % Of the world are expected to increase paper towel in 2010 was about 1,500,000 t. Chinese paper towels more than 90% of consumption in the commercial market, mainly for personal consumption in high-income families and a strong sense of personal hygiene group market and concentrated in the Pearl River Delta, Yangtze River Delta, Bohai Bay region and medium-sized cities and Hong Kong and Macao , Southwest, Northwest almost did not address the mainland; the current domestic consumption of paper towels Paper only 0.2 percent of the total, with North America, Europe, compared to the far, although the proportion is too small, but every year more than 40% of the rate Increase in Shanghai earlier this year, on sales exceeded 15,000 TEUs, in Guangzhou nearly 10,000 TEUs, the Beijing-Tianjin area Box 3000, and even the coastal tourist city of Dalian, Qingdao, Fuzhou, Xiamen has sold 1,000 boxes on a good performance, According to preliminary statistics in the national paper towels sold 600,000 TEUs, equivalent to more than 5,000 base t, is expected to China by the year 2010 the total consumption of paper towels to more than 80,000 t.

2, paper towels domestic production base and processing the status quo

Paper towels domestic production base in the life of paper in less than 0.2 percent, not far from North America, Western Europe and Asia, Japan, South Korea, China Taiwan Province, compared to a large number of high-quality paper towels base paper also rely on imports, according to incomplete statistics, , In domestic production to more than twenty of the base paper mills, equipment for the multi-thin tissue paper machine, and usually not for production, machine up to focus on Guangdong Province, in a small number of Hebei, Zhejiang, Hunan, Guangxi and other provinces in Guangdong most of the base paper producers with processing equipment, but to import high-yield row four, five row folding machine is set up in several large-scale foreign-funded enterprises, such as the new Ouidah, the paper leaves, Guangzhou Cheung-wai, Double the number of machines made in a number of small paper processing enterprises, according to the current stand-alone capacity to play gold leaf for the largest production and processing base in Suzhou.

3, the domestic situation of the quality of paper towels

Domestic factory in Shijiazhuang, Hebei since the mid-1980s to produce the first paper towels has been used quantitative high-standard toilet paper wrinkles, as the paper towels in the processing and use of the need for a specific physical indicators, the production can not fully reflect the blind The necessary product features, combined with hybrid models, different technology, quality has always been uneven, let alone with international standards, today's domestic raw materials are often defined hierarchy of products, all for high-grade wood pulp, wood grass mixed Plasma for medium, and while White DIP for low-grade.

4, domestic paper towels are broad prospects for development

National consumption will update the concept of personal consumption to increase
China Paper 95% of the market for personal consumption, accounts for only 5% of the commercial market, more than 10 years of paper towels were in the commercial market position, has not set foot in a broad domestic market, is currently on paper towels for the consumer groups, it is not Paper handkerchief, napkin, health rolls have been as close to full family life, people often used to wash their hands after using a towel cotton towel, or even the vast majority of consumers still do not know there could be a paper towel, let alone To understand the other uses paper towels; in fact the current paper towels in the commercial market price in order to include a leaflet that its price is also lower than the ordinary supermarket shelves of paper handkerchiefs; paper towels are not luxuries, and no High-consumption issues, the promotion of personal consumption, and to develop good health habits, the key is to train a new national concept of consumption in this area leaves gold paper to do one step ahead, as early as the end of the century on the second launch of discount "Jie Wei Ya "Products, introduced last fall with triple the" breeze ", closed the plastic bag packaging, it is suitable for a large number of supermarket sales. At present, do a good job in marketing, advertising, paper towels should be able to pull this huge potential consumer market.

To make full use of domestic resources, produce a wide range of quality products, paper towels
Chinese paper-making raw materials and fiber in Europe, North America countries, badly in need of forest resources, only 17% of the proportion of wood pulp, wood pulp bleaching is almost entirely imported, renewable straw pulp and waste paper pulp accounts for more than 80% of the world grass Plasma power. Rich in fiber such as grass Mans pole, reed, bagasse is a mid-range products, paper towels good raw materials, decorations He used paper towels reed pulp production has been successful; Second, to protect the serious deterioration of the ecological environment of the Second The fiber has been applied more and more attention to the paper industry in Guangdong to the production of renewable sources of pulp paper towels products occupy 70% of Hong Kong's commercial market.

Paper towels in the rising quality
Paper towels more than 10 years ago, depend on the basic import, now there are a number of processing enterprises to import U.S., Japan, China Taiwan Province, the production base of paper towels, particularly the United States in the production of renewable sources of high-grade base paper pulp, because of their high quality and low price, quality Stable, widely welcomed by end-users; in recent years, China will soon raise the quality of the base paper, a lot of paper-making equipment manufacturers to update and reform process, such as the use of a factory in Guangxi Nanning China-made filament in the wood pulp to produce imports for high-speed folding machine Processing of high-quality base paper, the only indicator of an absorbent paper on the import of more than three times higher than that of the super-absorption, high wet strength, won the favor of consumers; at the same time the factory in Jiangmen, Guangdong renewable deinking Pulp paper towels, after many years of exploration has also been close to the quality of its imports of U.S. base.

Many brands have to Xu market competition
At present, the domestic commercial market for foreign-funded enterprises in order to sing the main event, Kimberly-Clark has been the "Kleenex" and "soft days", the red leaves "only Jie Ya," "breeze", Cheung-wai's "DF Kai Cheung," Smiggin Grams of "clean Cloud" and Ouidah, in-shun, such as triangular paper together accounted for half of the large market in the species, Kimberly-Clark's "Kleenex" brightest spot in the world to adopt advanced production technology UCTAD of paper towels, once Launch, it will be business-end customer favorite.

Paper towels over the next 10 years will be the life of paper highlights the development of new
Domestic production of paper towels late start, the starting point for low volume production of small, narrow face sales so far and is still nearly 50% of the product can not be true in line with the requirements of paper towels, high-quality production and for domestic consumer demand with paper towels Very broad space for development, the highly competitive home to live in paper production has brought new hope today that China needs a group specializing in the production of paper towels in paper-making enterprises to grasp this opportunity to open up the occupation of a huge potential market.

The promotion of reform and opening up of China's rapid economic growth and stability, the national consumption level of living rising, Beijing Olympic Games and Shanghai World Expo will be held on the domestic tourism industry, catering industry to flourish, it is conceivable that in the near future, paper towels and general Tissue will be closer to the people as the work of living, more ordinary people into the family business and public places.